The True Story of Sunburn
Shailendra Singh is the inceptor of Sunburn, the third largest dance music festival in the world.
The True Story of Sunburn
Shailendra Singh is the inceptor of Sunburn, the third largest dance music festival in the world.
The True Story of Sunburn
The 3rd largest dance music festival in the world…
and the second ever intellectual property exported from India, started as a small experiment on a Goan beach. At the turn of the millenium, 553 million Indian youth under the age of 25 had just three choices for entertainment - cricket, Bollywood or retail shopping. Shailendra Singh, Jt MD of Percept Ltd, knew they needed a better choice and so he built it - of the fans, for the fans, by the fans.
DNA of Sunburn
From the start, Sunburn had a very clear DNA.
DNA of Sunburn
From the start, Sunburn had a very clear DNA.
The DNA of Sunburn
From the moment of its inception, Sunburn has had a clear and consistent DNA.
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Shailendra Singh never had any doubt about why he built the festival. It was always, and will forever be :
of the fans,
for the fans,
by the fans.He wanted them to leave their worlds behind and finally have the freedom to be exactly who they wanted to be.
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The ultimate dance music experience. A larger than life, uplifting, inspirational, liberating, progressive and life-changing experience. The best international and domestic talent. The legends, and the emerging. The commercial, and the experimental. It would be outdoors, in nature. An intellectual property that India could be proud of. It would show the world, how India parties.
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In the paradise where he used to carry truck batteries into the jungle to party with half-naked, foreign hippies and dread-locked, blue-eyed babas. Where the Media Maverick shot his first brand campaign and when he turned Bollywood Producer, his first feature film. It would be in India’s greatest place to escape and become creatively motivated.
Sunburn had to be in Goa.
-
Smack dab in the middle of Christmas and New Year’s, without impeding on the local Christmas festivities or taking existing tourism dollars on the biggest party day of the year. Sunburn would boost the local ecosystem, never detract from it.
The infamous Sunburn Gypsy.
Shailendra Singh holding a puja before each and every Sunburn event.
Live, Love, Dance
💛 🌴 🌞
Live, Love, Dance 💛 🌴 🌞
2007 Sunburn
Sunburn began as a small experiment on a Goan beach.
2007 Sunburn
Sunburn began as a small experiment on a Goan beach.
Sunburn - The Experiment
The O.G. Sunburn was launched on Candolim Beach; Dec 27 & 28, 2007.
After conceptualizing, producing and managing over 2,000 large and small events in India and abroad, Shailendra Singh was confident of what he built. And whenever he dreamed big, he went all out to make it a reality. The only question was : would the fans show? Were there even enough of them in India?
The fans did come. Thousands of them. And they came ready to live, love and dance. Some marched in with a purpose, checking the schedule and walking straight to whichever stage had their favorite DJ. Others, walked in just to check the scene, but stayed to dance, feet in the sand until the 10:00pm curfew. But there was no doubt that everyone was officially f?@kin Sunburn’t.
Axwell at Sunburn 2007.
Carl Cox and Shailendra Singh on stage at Sunburn 2007.
Mainstage. Sunburn 2007
“I think that India is the future!”
2007 Sunburn Lineup
Carl Cox
Axwell
Above & Beyond
John 00 Fleming
Midival Punditz
Sergio Flores
Super8 & Tab
Pete Gooding
Gordon Edge
Jaytech
Jalebee Cartel (Live)
Tuhin Mehta
Anil Chawla
Simon Dunmore
Sanjay Dutta
Arno Cost & Norman Doray
DJ Pearl
Shaa’ir & Func
James Grant
Stephen J. Kroos
Aldrin
Ma Faiza
Karan Third Eye
Nawed Khan
Bassociety
Clement
DJ Ajit
Charlee
Iggy the DJ
Vachan Chinnappa
Festival MC : Rohit Barker | Hosted by : Nikhil Chinapa
2008 Sunburn
2008 Sunburn
Sunburn S2 - The Belief
“The Indian electronica scene will get its biggest boost when Sunburn Festival 2008 kicks off in Goa later this month.”
- Rolling Stone India (2008)
Shailendra knew that the second edition had to be bigger and better.
And it was. Bigger stages, more experience areas, the best audio equipment in the country, and by making it a three-day festival, dozens more DJs! The biggest EDM lineup that India had ever seen.
But just one month before Sunburn 2008, on November 26, 2008, terror struck Mumbai. We all know the story… from the first confusion-filled minutes at Cafe Leopold’s and CST, to the three-day standoff at the Taj Hotel, until the final ‘all clear’ was issued… the city was at a standstill.
It was assumed that Sunburn would be cancelled. Shailendra Singh felt very strongly that the show should go on.
“Should we let the terrorists win? Should we give them what they are after? It was time to demonstrate our resilience. ”
The media printed his plea. The fans spoke up in consensus. The DJs - international and domestic - agreed to keep the schedule. The government of Goa came forward in support. Across the entire nation, Sunburn was the only event that happened during the last months of 2008. In one of the darkest times in modern history, India united in celebration of life, through Sunburn.
Sunburn was more than a music festival. It was a way of life, and everyone wanted that way of life to continue.
2008 Sunburn Lineup
Eddie Halliwell
John ‘00’ Fleming
GMS
Shapeshifters
Pearl
Richard Durand
Roger Shah
Midival Punditz
Norman Doray
Jalebee Cartel (live)
DJ Ivan
Shiva Sound System
Ma Faiza
Copyright
Swen Weber
Simon Dunmore
Sanjay Dutta
ATFC
Tatva Kundalini (live)
Shovell (live)
Order of the Essence
Vachan Chinnappa
DJ Ajit
Brute Force
Karan Third Eye
Nawed Khan
Charlee
Maarten Klein
Reji
Kris Correya
Janux
Shy-O
Pereira
DJ Siren
Visuals by : Dan Booth | Martin Robins | VJ Kaycee | Inferno
Hosted by : Nikhil Chinapa | Rohit Barker
Sunburn 2008, Candolim Beach.
“Percept decided to persevere with Sunburn, and that decision created a watershed moment. Sunburn became a rallying point for the youth, with the overriding sentiment being, "When the world is going to hell in a handbasket, you can still rely on Sunburn."
- Nikhil Chinapa (to the Sunday Guardian, 2008)
2009 Sunburn
In its third season, Sunburn became a rage.
2009 Sunburn
In its third season, Sunburn became a rage.
Sunburn S3 - The Rage
Model with Kingfisher F1 race car at Sunburn 2009.
in 2009, Everyone wanted to be aT, or a part of Sunburn.
Including sponsors. While companies and brands wanted to start converting volleyball courts into VIP lounges and plaster their logos all over Sunburn’s five stages, Shailendra Singh refused to corporatize the event. Instead, he doubled down on experience and community elements, and ensured that Sunburn put India on the global music tourism map.
On day 2, Goa police did bust in at 8:00pm, fully armed and determined to shut the festival down, but the thousands of Sunburners sat down and waited for the paperwork to clear (the police found nothing lacking) and Roger Sanchez to start his set at 9:00pm - for one more hour of kick-ass music. On day 3, Armin van Buuren closed the third season of Sunburn with one of the most electrifying sets that any festival has ever seen.
“I consider my set at Goa '09 as one of my favorite sets ever.”
- Armin van Buuren
2009 sunburn lineup
Armin van Buuren
Roger Sanchez
Sander van Doorn
Gatecrasher : w/ John ‘00’ Fleming & Friends
Pearl
Jalebee Cartel
Sied van Riel
Ma Faiza
Sultan
Pearl
Norman Doray
James Hardcourt
Gordon Edge
Sanjay Dutta
Brute Force
Vachan Chinnappa
Nasha
Whosane!
Nick Rafferty
Nawed Khan
DJ Jayant
Shy-O
Greg Pidcock
DJ Clement
Vijay Chawla
Dominic Rozario
DJ Dale
DJ Shub
Janux
Tatva Kundalini
Domino
Boombaba
DJ Ajit
DJ Lloyd
Johnny Deep & Simon
DJ Hiren
MMAT
Sashanti
DJ Dhir
Robijn
Bay Beat Collective
Designer Hippies
DJ Inferno
DJ Ritesh
Visuals by : Rebel Royal | VJ Kaycee | Alive
Hosted by : Nikhil Chinapa
“From the scale, to the energy of the crowds, everything about Sunburn is as good as it gets. Here’s to many more years of Sunburn setting the bar for EDM festivals across India, and the world!”
“Sunburn has brought electronic music to the masses, and elevated the festival experience in India.”
- Ma Faiza (2012)
2010 Sunburn
2010 Sunburn
Sunburn S4 - A Movement
Instead of waiting one whole year for Sunburners to return to Goa, Shailendra Singh decided to bring Sunburn to them.
The #1 fan favorite set of 2009 was Sultan. So, in early 2010, the first ever Sunburn Club Tour swept three cities across India. Maintaining as much of the Sunburn DNA a possible, this was followed with tours of DJ Paolo Mojo, Albin Meyers and a ‘Sunburn Anthem Release Tour’ with B.T.
Come to India, these people show you how it's done.
- Sultan + Ned Shepard
2010 saw the debut of SHAAN, Sunburn’s resident DJ at just 14 years old. And for the first time ever, Harindra Singh, the Managing Director of Percept attended the Sunburn Festival in Goa. Shailendra Singh also organized the first of many black-tie, Sunburn Awards to shine the spotlight on the accomplishments of his Sunburn team, vendors and support systems.
DJ Shaan debuts at Sunburn Goa 2010
Harindra Singh & Mrs Saroj Singh at Sunburn Goa 2010.
But just one month before the festival Shailendra Singh suffered 95% blockage of his artery and underwent an open heart surgery. While they advised him one year of rest, Shailendra determined that what would really keep his heart ticking, was living, loving and dancing. He was back on his feet and ensured that Sunburn 2010 was the most massive EDM experience yet - a security team of 350 people strong; three first aid centers housing two doctors, four nurses, six paramedics and two ambulances; a ten-man core production team overlooking 800 vendors, free-lancers, designers, builders and technicians; and Sunburn’s first ever 3D stage fabrication.
Castle main stage at Sunburn Goa, 2010
2010 Sunburn Lineup
Paul Van Dyk
Ferry Corsten
Axwell
Aly & Fila
Richard Durand
Albin Myers
Dave Seaman
Funkagenda
Sultan & Ned Shepard
Nadia Ali
Jalebee Cartel
John ‘00’ Fleming
Pearl
Ma Faiza
GMS
Xerox & Illumination
Riktam & Bansi
Protoculture
Pete Gooding
Sanjay Dutta
Vachan Chinnappa
Freeaatmah
Anil Chawla & Dale Anderson
SHAAN
B.L.O.T.
B.R.E.E.D.
Tuhin Mehta
Nawed Khan
Karan Third Eye
Whosane!
Janux
Ankytrixx
Inferno
MASH
Baba Robijn
Lost Stories
Phi Degrees
Johnny Deep
Shy-O
Visuals : VJ Kaycee | Dan Booth | Alive | Piku
Hosted by : Nikhil Chinapa | Vishall | Rohit Barker
2011 Sunburn
In 2011, Sunburn was an explosion.
2011 Sunburn
In 2011, Sunburn was an explosion.
Sunburn S5 - The Explosion
IN 2011, SUNBURN BLEW THE F?@K UP!
Under Shailendra’s captaincy, the Sunburn team worked harder than ever and launched all of their rockets at once.
rocket #1 : planet Sunburn
The official launch. United in something bigger than ourselves. Citizens of Planet Sunburn. Leave your world behind, welcome to Planet Sunburn. Be free to be who you want to be and Live, Love, Dance together.
Axwell agreed to be the first official citizen of Planet Sunburn
Nervo at Sunburn Pre-Party; Blue Frog, Mumbai
Rocket #2 : Sunburn Pre & After Parties
Any excuse to keep partying! Festival buildup parties and ‘Hangover Tours’ in the best clubs and venues around the country. Djs included : Marco V | GMS | Tenishia | Protoculture | Jerome Isma-ae | Sebastian Krieg | B.T. | Paolo Mojo | Sultan | John ‘00’ Fleming | Sied van Riel | Funkagenda | Michael Woods | Albin Myers | Deniz Koyu
Leave your world behind. Welcome to Planet Sunburn.
👩🚀 🚀 👩🚀
Leave your world behind. Welcome to Planet Sunburn. 👩🚀 🚀 👩🚀
And the biggest of them all…
Rocket #3 : Sunburn Arena
As EDM tracks climbed to the top of the pop charts and EDM talent grew from DJs into superstars, the demand to witness the biggest names in the industry blew through the roof. In order to give the fans the complete experience - a fully immersive, DJ-centric phenomenon - Shailendra Singh launched Sunburn Arena.
Tech + Talent = Never Before Witnessed Experiences.
And you couldn’t get bigger than the very first artist :
18.12.2011 @ Mumbai Turf Club
There is a way in. There is no way out.
🏟️ 🎵 🏟️
There is a way in. There is no way out. 🏟️ 🎵 🏟️
Back to the Mothership….
Sunburn Goa 2011
Never one to be complacent, Shailendra Singh knew that this edition needed to be bigger and better than ever. He installed the first ever Global CEO of Sunburn - his nephew, Karan Singh. Shailendra secured a second piece of land, neighboring the first and connected by a sandy walkway. And he created, what would become one of Sunburn’s fan favorite stages, India’s first 3D Mapping stage - designed and executed by the London-based motion graphic studio, Darkroom.
It was on the Cubezoid stage that Axwell closed out the three-day festival in front of a crowd of 20,000 fans, with his very own Sunburn track. The lights went down, 3D glasses went on, the crowd hushed in anticipation. Through the darkness, a synthesized voice chanted, “Are you ready Sunburn? Are you ready Sunburn?”
2011 Sunburn Lineup
Dec 27 :
Gabriel & Dresden
Junior Jack & Kid Crème
Jerome Isme-Ae
Spartaque
FreQ Nasty
Nic Fanciulli
Laughing Buddha
Ma Faiza
Midival Punditz
Jalebee Cartel
Simon Dunmore
Anish Sood
ATFC & Shovell
Dualist Inquiry
B.r.e.e.d.
Liquid Soul
Bay Beat Collective
Anil Chawla & Dale
Anderson
Nucleya
Brute Force
Boombaba
Ajit Pai
Petri Dish Project
Praveen Achary
Baba Robijn
Johnny Deep
Shy-O
Dakota Dub & NZ Selector
Dec 28 :
Above and Beyond
Pete Tong
Skazi
Michael Woods
Tocadisco
Normal Doray
Prok and Fitch
Pearl
Astronivo
Janux
Shrilektic
Style of Eye
Perfect Stranger
Mark Storie
B.L.O.T.
SHAAN
Kohra
Vinayaka
Rae ft Shovell
Shkabang
Nawed Khan
Audiogramme
Elvis and Crew
Reggae Rajahs
Helium Project
Dheeraj Sareen
Vipul Angirish
Dec 29 :
Axwell
Markus Shulz
Infected Mushroom
Marco V
Funkagenda
Moguai
Albin Meyers
John 00 Fleming
Mad Maxx
Shaa’ir and Func
Nikhil Chinapa and Shovell
Basher
DJ Clement
Karan Third Eye
Lost Stories
Jayant Luthra
Vachan Chinnappa
DJ Uri
Ankytrixx
Hari and Sukhmani
Arnold from Mumbai
Mental Martians
Phi Degrees
Elvis and Crew
Mash
Minus 6
Shashanti + Mescalito + Victoria Bourke
V-Society
Raveoholic
X.P. Voodoo
Starling
“Every DJ says,
‘Go play that festival!’”
2012 Sunburn
2012 Sunburn
Sunburn S6 - The Expansion
There was no stopping Shailendra Singh now. With his finger on the pulse of the consumer, and using his two decades of experience in incepting and managing India’s largest events, in 2012, Shailendra not only took Sunburn to the fans across the entire nation, but also unleashed India’s biggest youth engaging intellectual property into the world.
Sunburn Arena
from experience, to intensity.
DASH Berlin
The World #8 DJ, in India (4 cities!) for the very first time.
09.02.12 - Pune
10.02.12 - Delhi
11.02.12 - Mumbai
12.02.12 - Bengaluru
David Guetta
Shailendra Singh put it all on the line when he got this absolute legend to India, even if for just one show.
08.12.12 - Goa
Tiesto
The ‘Greatest DJ of all time’. A global brand. A universal phenomenon. Three cities, completely sold out. The most successful Sunburn Arena of the season. Tiesto conquered India.
29.03.13 - Mumbai
30.03.13 - Bengaluru
31.03.13 - Delhi
There was a sea of people and they went really crazy. I'm really grateful to be here. I feel at home.
- Tiesto (Goa)
Swedish House Mafia
- ONE LAST tour
One of the most anticipated events that India has ever seen. It was also the most demanding. The first date in Mumbai was cancelled (with thousands of fans already in the venue!) after the announcement of Mr. Balasaheb Thackery’s death. In Delhi, the trio was rudely evicted from their luxury hotel, after they politely declined to party with the owner of that hotel. In the makeup event, a few months later, SHM’s private plane was damaged in a storm in Indonesia, their charter never showed in Bengaluru and Shailendra Singh put up with some massively unprofessional attitude from the Tour Manager. But at the end of the day, the SHM - One Last Tour, was one of the biggest and most incredible events that India had ever seen.
17.11.12 - Mumbai cancelled
18.11.12 - Delhi
21.01.13 - Bengaluru
22.01.13 - Mumbai
“I think that India is the future!
On a goddamn Tuesday, this is what India looks like then!”
Sunburn City Festivals
…from the beaches, to the cities.
As Goa transformed into a global music tourism destination, the cost and availability of flight tickets, hotels and incidentals for the year-end immersive experience became restrictive for many fans. So Shailendra Singh brought the festival to them. Two full days of back-to-back scheduling, domestic and international DJs, outside in the sunshine with the complete festival experience.
Mumbai
Gareth Emery
Skazi (live)
John Dahlback
Aly & Fila
Mat Zo
Sultan + Ned Shepard
GMS (live)
The Shapeshifters
Fergie
Pearl
SHAAN
Arjun Vagale
Riktam & Bansi
Electrypnose
Pleasurekraft
Brute Force
B.R.E.E.D.
Paul Thomas
Sanjay Dutta
Rohit Barker
Clement D’Souza
Vachan Chinnappa
Jitter
Janux
BBC
Ray G
Lost Stories
Nawed Khan
M.Mat & Charlee
Anish Sood
Wireframez
Karan Third Eye
Ankytrixx
Boombaba
Vipul
DJ Wilbur
Hosted by : Nikhil Chinapa
Noida
Afrojack
Prok & Fitch
Arnej
Moguai
Ash Roy
SHAAN
Astral Projection
Arjun Vagale
Pearl
Bobby Burns
Brute Force
Nishant
MASH
Hosted by : Nikhil Chinapa
Sunburn Campus
…from the clubs, to the universities.
The best in stage, sound and light; all the CO2 guns, confetti blasts and lasers; the best international and domestic DJs; absolutely no alcohol.
THE DJs :
Nikhil Chinapa
Pearl
SHAAN
Helium Project
Dualist Inquiry
B.R.E.E.D.
Lost Stories
Ma Faiza
Electrovertz
Anish Sood
NDS & Blue
THE CAMPUSES :
BITS PILANI | NK COLLEGE
IIM AHMEDABAD
IIT MADRAS
IIM LUCKNOW
IIM BANGALORE
IIT GUWAHAT
SRCC
DY PATIL
NSIT
“Marketing wise, it makes eminent sense. After all, these students will be the next generation of Sunburn fans. ”
Sunburn Colombo & Dubai
…from India, to the world.
Sunburn was too big to be contained just in India. Sunburn Colombo was a complete firestorm! It was the first official live event that had happened in Sri Lanka in four years. They were hungry for entertainment and Shailendra Singh gave them their first ever EDM event. The crowd went ballistic.
“I’ve DJ’d all over the world. I have played all over the world. I have seen some crazy shit. I have seen EDC at Las Vegas. I have seen Ultra, Miami. I have seen Tomorrowland. But you guys are F?@kin’ Crazy! You are up there on the F?@kin top of festivals!”
It reminded me of our first few editions of Sunburn Goa. The emotions were so raw. It was so.... real.
- Shailendra Singh
Sunburn’s next stop on the path of global domination was Dubai, featuring Tiesto.
Sunburn Goa 2012
Bigger and better than ever. A production team of 1000 people, building the festival. 500 security professionals, including local cops, Goa security guards and a disaster management team. Three First Aid centers, manned by eight doctors, six nurses, eight paramedics, twenty stretcher carriers, ten student volunteers and seven ambulances. Shailendra Singh left nothing to chance.
More than 1,20,000 Sunburners visited Planet Sunburn in 2012.
Broadcast live on YouTube to over one million global fans from over 97 countries, all watching how India parties. In 2012, Sunburn become the biggest festival in Asia.
“It’s my second time at Sunburn and I have never, ever experienced something like this. There’s a lot of love going around, man. It’s crazy, I have no words.
India, you guys rock!”
2012 Sunburn Lineup
HELIA STAGE :
Sander van Doorn
W&W
Richard Durand
Pearl
Dirty Vegas
Arnej
SPEKTRE
Clement D’Souza
Jitter
Blank
Lost Stories
Aneesh Gera
Vipul
CANVAS STAGE :
John 00 Fleming
Sanjay Dutta
Sian
Marcelo Vasami
Ska Vengers
Arjun Vagale
Vinayaka
Anil Chawla
Kohra
Priyanjana
Djuma Soundsystem
Baba Robijn
Nanci & Phoebe + Walu
Audio Units
Nawed Khan
Pramod Sippy
Kini Rao
Tribal Flora
Faizal Rego | SU.Edits
Hamza
SEQU3L
CUBEZOID STAGE :
Fedde Le Grand
Roger Sanchez
Sunnery James & Ryan Marciano
Norman Doray
DJ Paul Thomas
SHAAN
Nawed Khan
Ash Roy
Japanese Popstars
Anish Sood
Ajit Pai
DJ Mash
Lasker
ARRO STAGE :
Showtek
AN21
Albin Meyers
Ma Faiza
Arjun Vagale
Reggae Rajahs
Filterheadz
B.R.E.E.D.
Kohra
Brute Force
Shashanti
JES
B.T.
Praveen Achary
CATERPILLAR STAGE :
B.R.E.E.D. vs Sound Avatar vs Janaka Selekta
Midival Punditz
Bay Beat Collective
Delhi to Dublin
Dakta Dub
Mental Martians
GODS Robots
Nikhil Narendra
Bass Foundation
Sandunes
Reji
Sahil
Waner
Vachan Chinnappa
ApurVa
LITLI STAGE :
Talamasca
John 00 Fleming
XP Voodoo
Electrypnose
Tristan
Killerwatts
Janux
Avalon
Firefly
Hilight Tribe
Boombaba
V-Soceity
Fibre Stomp
Atmos
Audiogramme
“This is my first time in India, and it’s absolutely freakin’ amazing. Really really really really cool. It’s been nothing short of amazing. Come to India. These people will show you how it’s done. ”
Global Recognition in 2012
Shailendra Singh represents India and Sunburn at the Ibiza International Music Summit in 2012.
2013 Sunburn
2013 Sunburn
Sunburn S7 - The Rebirth
“The lineup of heavyweight stars who graced Sunburn are among the best in the world. One major outcome of this was that, unlike in the case of rock, jazz or metal music, India became firmly established on the EDM international circuit. A must-visit on the itinerary of any touring superstar DJ.”
At the Start of 2013, Sunburn was ranked the 9th largest festival in the world.
After twenty five years in the entertainment business, Shailendra Singh knew that with such stunning success, there was a good chance that things would get personal. That the challenges would be more about emotions, than about business. It was no time to get complacent.
He started by redesigning the Sunburn logo. The adjustments were slight, but they left a big impact on the Sunburn team, and the brand. He removed the harsh corners and rounded out the edges of the font, making it friendlier and more inclusive. He made the letter ‘b’ a little funkier, just for fun. Despite thousands of possible redrafts, he didn’t f?@k with the Sunburn ball.
Next, Shailendra let go of his longtime friend and sometime Festival Director, Nikhil Chinapa. He had noticed too many conflicts of interest, and Nikhil was no longer representing Brand Sunburn in line with the sunburn principals - of the fans, for the fans, by the dans. And, Brand Sunburn had outgrown the need for his particular skill set.
Within two months, and personally visiting all the top agencies in the world, Shailendra blocked tours for over 200 emerging DJs and eight out of ten of the world’s Top 10 DJs! Unless you were in Vegas or Miami, that is absolutely unheard of.
2013 Sunburn Arenas
Kaskade
Sunburn S7 kicked off in August with a massive Season Opening Tour, the finale of which was a raise-the-roof, sold-out evening at Blue Frog, Mumbai. Kaskade signed a lot of t-shirts.
23.08.13 - Delhi
24.08.13 - Bengaluru
25.08.13 - Mumbai
I'm really impressed. Not everyone understands dance music, but the people who love it and promote it and build a community around it... can't help but respect that.
- Kaskade (2013 Tour)
nervo
A whirlwind India tour with some of the hardest working and vibrant DJs on the scene. They took in as much of India as they could, and gave back so much more. One week after leaving, the twins climes 30 spots on the DJ Mag Top 100 ranking, and found themselves at #16!
04.10.13 - Mumbai
05.10.13 - Bengaluru
06.10.13 - Noida
Sunburn... that was amazing. Unbelievable. You've blown us away! You guys are just incredible. We are beyond happy. We want to come back. Thank you, Sunburn! Thank you!
Nervo (2013 Tour)
hardwell
The first full scale Arena Tour of 2013. Fans jumping over the fences to see their idol in Bangalore; hysterical, in tears while he was performing at Mumbai Turf Club, strobe lights and lasers flashing in the palm tress above their heads. Just a few weeks later, at ADE 2013, Hardwell was crowned the reigning King of EDM, perched at #1 on the DJ Mag Top 100 DJs ranking.
21.09.13 - Bengaluru
22.09.13 - Mumbai
I knew India was crazy, but this crowd kept up the energy level for, like, three hours? For a DJ, it was a dream-crowd to play for!
- Hardwell (2013 Tour)
“With the success of the Hardwell concert in Mumbai and Bengalruru, the EDM season has truly taken off, with Sunburn leading the way. ”
“Working with Sunburn is a pleasure. They’ve brought dance music events in India to a higher level. ”
Nicky Romero
It took two years, but Shailendra Singh eventually brought the masked wonder to India. Just one show, in Mumbai, but what a show it was! A few later, Nicky Romero hit the #7 spot on the DJ Mag Top 100.
24.11.13 - Mumbai
The energy of Sunburn is insane. Everyone is so in to it. They are really emotional. Connected. I was really blown away. They give a lot.
- Nicky Romero (2013 Tour)
2013 Sunburn City Festivals
Sunburn Noida
Dash Berlin
Nervo
Porter Robinson
Lost Stories + Anish Sood
Dualist Inquiry
Rank’1
Shogun
NDS & Blue
Vipul
Sunburn B2B : Bombay & Bengaluru
Dimitri Vegas & Like Mike
Fedde Le Grand
Paul Van Dyk
Orjan Nilsen
Adam Beyer
Wolf Pack
Josh Wink
SHAAN
Showtek
Arjun Vagale
Kohra
Jitter
Lost Stories + Anish Soon
DJ Clement
NDS & Blue
Sartek
Sunburn S8 : A Shocking Surprise!
😲 😲 😲
Sunburn S8 : A Shocking Surprise! 😲 😲 😲
With notice or warning, Shailendra Singh became the first and only Indian to ever appear on ‘The 50 Most Powerful People in EDM’ list - released annually by inthemix. It was monumental justification that Sunburn was claiming its rightful place in the world.
“EDM finding favor in India has helped elevate Shailendra Singh into the big league of men and women who run the global dance music scene. ”
Now back to your regularly scheduled programming. Sunburn S7
🕶️ 🎧 🕶️
Now back to your regularly scheduled programming. Sunburn S7 🕶️ 🎧 🕶️
Sunburn Reload
… traveling the length and breadth of India, keeping the DJs banging and infecting everyone with Sunburnitis - the planet’s happiest virus.
Sunburn Reload DJs
Gareth Emery
Kim Fai
Chris Lake
Arnej
Anish Sood
Lost Stories
SHAAN
Nucleya
First State
Praveen Achary
Kohra
NDS & Blue
Ankur Sood
DJ AJ
Candice Redding
Ankytrixx
Kash Trived
Mike Shiver
Tenishia
Dual Drama
Zaeden
Starkillers
Vijay Chawla
Anastasia
Reload Cities
Chandigarh | Nagpur | Bhopal | Vizag | Mumbai | Pune | Bengaluru | Hyderabad | Hubli | Guwahati | Vadodara | Kanpur | Trivandrum | Cochin | Bhubaneswar | Mysore | Ahmedabad | Jaipur | Rajpur | Chennai | Aurangabad
2013 Sunburn Campus
Sunburn Campus DJs
Ian Bluestone
Nucleya
SHAAN
DJ Clement
Sartek
NDS & Blue
Dualist Inquiry
DJ Swap
Lost Stories
Candice Redding
Ace Axe
Boom Trilogy & L.S.
DJ AJ
One & One
Jaytech
Ankur Sood
Priyanjana
Miss Nine
Progressive Brothers
Magnolia Session
DJ Sandunes
Elektrovertz
Anish Sood
Sound Avatar
Beat Static
Rishab Joshi
Sunburn Campuses
IIT, Madras | IIM, Lucknow | IIM, Bengaluru | IIT, Guwahati | SRCC, Mumbai | DY Patil, Mumbai | NSIT, Delhi | NM, Mumbai | AIIMS, Delhi | TCET, Mumbai | NIT, Calicut | IIT, Allahabad | IMT, Nagpur | NMIMS, Mumbai | SIMS, Pune | IIT BHU, Varanasi | St. Xaviers, Kolkata | NIT, Rourkela | LTCOE, Mumbai | SIMSR, Mumbai | NIT, Mumbai | SPCE, Mumbai | Chitkara, Chandigarh | JIIT, Noida | IIT, Roorkee | Thapur, Patiala | JIPMER, Pondicherry | PEC, Chandigarh
Sunburn S8 : Intermission
💛 🖤 💛
Sunburn S8 : Intermission 💛 🖤 💛
Sunburn @ Amsterdam dance event 2013
On Oct 15 - 17, 2013, Shailendra Singh and Sunburn were invited to play a major role in ADE (Amsterdam Dance Event). A 15-minute meeting earlier in the year with Richard Ziljma, GM of ADE, turned into four hours of discussing the world of EDM over draft beer and bitterballen, and seats on some very distinguished panels.
On the highly anticipated ‘Gamechangers’ panel, Shailendra was seated between multiple Academy Award, Golden Globe and Grammy award-winning, Giorgio Moroder - ‘the father of disco and EDM’ - and six time Grammy award-winning, Nile Rodgers - probably the most influential music producer in the history of popular music. Stephen Mallinder discussed how his band - Cabaret Voltaier’s - experiments with synths actually pioneered electronic music, and Grammy-winner Dave Smith talked about how he built all the eqiupment that all these incredible musicians used!
On a second panel at the ADE University, Shailendra held-nothing-back when with the students when he spoke of the challenges of event management in India. He also pitched Richard Zijlma the idea of doing a foreign exchange programme, and Shailendra brought back Maikel de Koning as the first ever ADE Global Intern.
Sunburn S7 : Grand Finale
❤️🔥☮️
Sunburn S7 : Grand Finale ❤️🔥☮️
it was halfway through 2013, when Sunburn officially came under attack.
Viacom18, the owner of MTV and VH1, was putting together their own music festival. Competition is an integral part of capitalism. Shailendra Singh is a sporting guy at heart and loves competition - it brings out the best in him. But from the start, this was not ‘healthy’ competition. In a show of questionable ethics, the owner of MTV didn’t politely recuse himself from listening to Sunburn’s entire Season 7 proposal for partnering - he listened to eeeeeeeeeeverything. Every schedule, partner, plan and idea of Shailendra’s.
In the meantime, MTV and VH1 were given strict orders to not air any promotional material, announcements or content from Sunburn. As one of the few music entertainment media channels in India, this move was a direct blow to the fans, who had no idea how to plan their travel!
When Viacom18 finally launched Supersonic, they announced that it would be on the exact same dates that Sunburn had been for the last six years : Dec 27, 28 & 29. Not only that, but it would be on the exact same land that Sunburn called home : Candolim. In the most bizarre act, Viacom18 submitted to the Goa Government, a presentation that included copied pages from Sunburn’s manual (some still stamped with the Sunburn logo!). Years of Sunburn research, evolved health, safety, parking, traffic and production plans, were presented - slide by slide - as their own!
On Dec 9, 2013, the High Court of Bombay ordered Viacom18 to resubmit their entire application “without using the literary and artistic work contained in the presentation of the Plaintiff’. As the battle for Candolim kept everyone busy in the court (and fans patiently waited for ‘Asia’s biggest music festival’s’ ticket sales to open and to be able to book travel plans!), Shailendra had already initiated Sunburn’s biggest reinvention yet, for 2013. In their quest to be reborn, he was on target to make Sunburn Goa 2013 bigger and better than ever before - by moving to Vagatore!
Sunburn Goa 2013
When they finally did go on sale, Early Bird tickets sold out in a manner of minutes.
“25 Festivals to Discover Before you Die.
#4 : Sunburn.”
SPACE STATION
The departure point for the mission to Planet Sunburn, the first stage within the main gate for was techno lovers. The world’s best techno beats, dropping from noon until 10pm.
27 Dec
Paul Ritch
Calm Chor
Manuel de La Mare
Oozeundat
Shy-O
Joshi
28 Dec
James Zabiela
Marco Bailey
Kohra
Tapan Raj
Sashanti
Swami Harami
29 Dec
’All Gone Pete Tong’
Tino Maas
Jaymo & Andy George
Vipul & Vinayaka
CUBEZOID
Darkroom returned to Goa for the third time in a row, with a bigger and better version of the fan favorite Cubezoid. Flanked on both sides with rotating morpheus strips, every night, Cubezoid transitioned from the dazzling sundowner stage, to the show-stopping, 3D mapping marvel.
27 Dec
Andrew Rayal
Richard Durand
Goldfish
Dualist Inquiry
Kash Trivedi
28 Dec
Quintino
Miss Nine
SHAAN
NDS & Blue | Sartek
29 Dec
’Toolroom Knights’ :
Prok & Fitch
Mark Knight
Mark Storie
Baba Robijn vs Fabo
Johnny Deep
SPACE JUNGLE
A manifestation of LIVE, the Space Jungle stage was ALIVE with plants, flowers and massive topiaries. Even if they weren’t a fan of trance music, every Sunburner had to make the pilgrimage to the breathtaking, 360 degree view from the top of the mountain. Looking Eastward upon the crowds, it was clear that you were looking at the world’s ninth largest music festival. Looking Westward, fans would catch the burning red sun setting over the tranquil Arabian Sea.
27 Dec
Dickster
Grooveaddict
LOUD
Nitin
Nishan
28 Dec
AJJA
EVP
Fibrestomp
Boombay Central
Mr. Right
29 Dec
Reality Grid
Starling
Ace Ventura
Mindwave
1 Eyed
THANKS-A-LOT
Back down the hill, past the Cubezoid stage, under the giant wheel and housed in a cozy little corner of its own. An expression of LOVE, the combat vehicles were stocked only with pink love bombs and heart shaped cannon-balls, Tanks-a-lot showcased the best in experimental talent.
27 Dec
Nymfo
BBC
Tarqeeb
OX7GEN
Sickflip
Nanok
Sandunes
Madboy Mink
AlgoRhythm
Big City Harmonics
28 Dec
DJ Fresh
Jayant
Grain
Sound Avtar
Roman NZ Selector
Anneyaltor
29 Dec
Shiva Soundsystem
Bamboo Clart
Catch 22
Func International
FLUTTERBY
When it was time to take a break from hard-core dancing, fans could wander through the Fan Village - food stalls of every different cuisine and the flea market replete with everything from trinkets to fine art, tarot cards to body painting - and into the experience zones : zorbing balls, tight-rope walking, kinetic sculptures, kites, paragliders, a zipline down the mountain side, the 80 foot giant wheel, or the 220 foot bungee jump.
27 Dec
Phabi-D
Kris Correya
Oshi
Dakta Dub
28 Dec
South Rakkas
Reggae Rajahs
Rudy Root Selekta
Low Rhyderz
29 Dec
DJ Uri feat. Pawan Benjamin
Earth Stage
Big City Harmonics
DANCE TEMPLE
The largest festival stage ever built in Asia, Sunburn 2013’s main stage had the awesome God of Dance, standing 50 feet tall, lording over the entire festival. The dance of Nataraj is the dance of creation. For however long his leg remains lifted in the air, poised in his great cosmic dance, time and space continue to move forward. When he ever decides to stop, he will place his foot back on the ground and everything will cease to exist. The ultimate demolition. Divine destruction.
27 Dec
’Jacked Stage’ : Afrojack
Shermanology
Apster
Mason & Akshai Sarin
Mason
28 Dec
Markus Shultz
Arnej
Lost Stories
Clement
29 Dec
Axwell
No ID
Ummet Ozcan
Wolfpack
Lost Stories & Anish Sood
Aneesh Geera & Jimmy
Kennedy
“The level of production and attention to detail is incredibly impressive - as good as or better than many European or U.S. festivals - and the Goan beachside site is breathtaking. If India is now an emerging global superpower, then Sunburn is their emerging global festival superpower. ”
“Shizz is rockin’ @sunburnfestival GOA... 170,000 Indians can’t be wrong!”
“I’m blown away by Sunburn. I’m blown away with the massive emotional power between the fans here. It’s intense. I can feel it all the way into my toes. I think this is the best festival in the world.”
“Shailendra Singh is quite the character. Head of the Percept Business Empire, he spends three days bounding around the site like a teenager with A.D.H.D. Dishing out free drinks to strangers and excitedly telling MixMag about the festival site. ”
“The scene here is growing so quickly. This [Sunburn] is their Ultra.”
Bonus Material
🙌 🙌 🙌
Bonus Material 🙌 🙌 🙌
A quick shout-out to the inaugural batch of Sunburn Superfans!
Of the fans, for the fans, by the fans.
In 2013, Shailendra Singh took the initiative of identifying and gathering some of Sunburn’s most die-hard loyalists. Those who constantly expressed the reasons that they were fanatical about Sunburn. Who still had the band from each and every event that had been to. Sunburners who had forever claimed the Sunburn spirit by tattooing on their bodies, the logo or motto - Live. Love. Dance.
Samir Goyal | Siddharth Singh Chaudhary | Pranav Borge | Akshay Ravindra | Patil Riya Khandelwal | Harsh Mehta | Akansha Solanki | Shreyas Suresh | Siddharth Zaveri | Raj V | DJ Akshay | Zie Vazirally | Manu Ramchandran | Rahul Bajaj | Pal Khamesa | Sri Raghav | Shubham Agrawal | Vikaas Guprta | Naman Dutta | Aatif Hashmi | Sarthak Sidana | Danish Ghai | Ankur Pokhriyal | Ansuman | Mervyn Fernandes | Vipin Sidharth | Janish OK | Monit Thakur | Akshay Bhujbal | Mahip Singh
And india’s favorite DJ…
Awell!
By 2013, Axwell had headlined five out of seven Sunburn festivals, and fans begged for him every year. They just couldn’t get enough. In 2011, while Shailendra was interviewing him backstage, Shailendra asked Axwell to be the first ever ‘Citizen of Planet Sunburn’. ‘I WOULD LOVE TO BE THAT,’ Axwell responded.
Besides being hugely talented, Axel is simply a world class human being. He is emotional about Sunburn, having seen it grow from inception to the world’s ninth largest festival, and has a special bond with Sunburners.
This year, Shailendra created an opportunity to take India’s relationship with Axwell to the next level. He offered a game-changing idea to the presenting sponsor, the world’s largest selling manufacturer of two-wheelers, Hero Moto Corp: sign Axwell for the first ever international DJ endorsement in India!
For the ‘Sunburn Rides on Hero’ campaign, Ax allowed Shailendra to use his latest track ‘Center of the Universe’. After airing so many times, the song was embedded in the eardrums and hearts of everyone who saw it. At the end of the year, Axwell closed out Sunburn Goa on the Dance Temple and it was the largest crowd ever witnessed at Sunburn. No one wanted to miss Axwell.
“When I play Vegas, I play for the money.When I play Miami, I play for the holiday. When I play Sunburn, I play for the love. ”
2014 Sunburn
2014 Sunburn
Sunburn S8 - A Lifestyle
In Season 8, Shailendra Singh cut right to the chase and ‘dropped the love bombs’ first up. Sunburn opened the year with the biggest electronic show on the planet, and followed it up with an epic Sunburn Arena tour of the World’s Most Iconic DJ.
“Sunburn is going to help us break India wide open in the EDM music business.”
ARMIN ONLY INTENSE
For Shailendra Singh, since the inception of Sunburn, the EDM experience has always been as important as the music, DJs and infrastructure. Because it remained true to its ‘so much more than the music’ DNA, Sunburn is responsible for inspiring a social change and transforming the entertainment industry in India. It is one of the few and most successful lifestyle brands, and the only glocal brand, beyond IPL, to be exported from India.
There was always internal conflicts, though, as to the need for and the execution of this balance of music and experience. When the phenomenon that was Armin Only Intense concluded, the argument was put to rest.
Over the course of six intense hours, Armin Only Intense had banged in live bands, ridiculously good singers, acrobats, lights, lasers and fireworks. It was like watching a blockbuster Hollywood film, but live! (And it was one of the first big events in the brand new NSCI Dome, Mumbai!) Armin van Buuren, the God of Trance, had transcended his console and begot a magnum opus of sensory experience. He transformed us all.
24.01.14 - Mumbai
25.01.14 - Bengaluru
“Armin Only Intense is one of the biggest EDM productions ever. Not an easy show to put down. There’s a lot of electronics. It’s a huge stage. Sunburn did a fantastic job on it. We’re all very proud and very grateful. ”
He was such an icon that his magical mouse head aroused a cult connect with fans around the world. By 2014, every Tom, Dick and Harry was asking their Daddy for money, flashing thier checkbooks and quite often, falsely using the Percept name to try and lure deadmau5 to India. When Shailendra Singh finally locked him in, he made sure to pull out all the stops.
First up, he fulfilled a completely random, but totally serious dream of Joel’s - to meet Daler Mehndi. Yes, the ‘Bhangra Sardar’ himself. And not just any meeting, Shailendra Singh booked the entire Formula1 Race track, and let the two gentlemen race around in a brand new, shiny yellow, limited edition, Lamborghini Murciélago SuperVeloce. In the grand finale, Daler Mehndi actually joined deadmau5 on stage, in Mumbai, for a live rendition of ‘Tunak Tunak’!
14.03.14 - Mumbai
15.03.14 - Bengaluru
16.03.14 - Delhi
Sunburn S8 : In other news!
🌈 🦄 🌈
Sunburn S8 : In other news! 🌈 🦄 🌈
Sunburn’s Resident DJ…
Goes Global
On July 25, 2014, Sunburn’s resident DJ, SHAAN became the first Indian DJ to play at the world’s most respected EDM festival : Tomorrowland.
When the announcement released on Sunburn platforms, it quickly became the most popular post ever - even more than the announcement of Swedish House Mafia! SHAAN was representing on the global scene, and all of India was behind him.
It was the result of an incredible year of SHAAN touring. In December of 2013, he was the first Indian DJ to play The Box (mainstage) at the Ministry of Sound. In April 2014, he was invited back to The Box, this time for a global live stream of the infamous Saturday Sessions with Michael Woods. After a back-to-back tour with Arnej and epic Provogue SHAAN birthday event in Mumbai, India’s youngest DJ kicked off his international tour schedule at the Marenostrum Festival in Spain. After SHAAN was invited on Tomorrowland Radio to globally premier one of his very own tracks, the world’s #1 EDM festival sent over their very own resident DJ - Yves V - for a back-to-back India tour.
“India’s first superstar DJ. SHAAN’s euphoric take on progressive house has won over India; now, for the rest of the world. ”
Living the Dream!!
✨🌟💫
Living the Dream!! ✨🌟💫
Sunburn Season 8 : At a Glance
9 Massive Arenas
2 city Festivals
20 Club gigs
25 City ReLoads
30 Campus Events
All leading up to….
Sunburn Goa 2014
The photos say it all.
Sunburn 2014 Lineup
MAIN STAGE :
Dimitri Vegas & Like Mike
Knife Party
Sander van Doorn
Deniz Koyu
Krewella
Dannic
MAKJ
Danny Avila
Chris Lake
Paris Blohm
New World Sound
Sidney Samson
Klingande
SHAAN
Anish Sood
NDS&Blue
Zaeden
Joshi
Candice Redding
EXPERIMENTAL STAGE :
Samuel Dan
Jonty Skruff
Nucleya
Reggae Rajahs
Sick Flip
Nanok
EZ Riser
Systematic
Swami Harami
Algoryhthm
Su Real
DJ Mocity
Zokhuma
Mojojojo
Sleepwalker
Aneyelator
Tarqeeb
Kumail
MAIN STAGE 2 :
Paul Oakenfold
Sub Focus
Emma Hewitt
Matthew Koma
Michael Woods
Baauer
Dubvision
SHAAN & Friends
Ale Mora
Sartek
Kash Trivedi
Clement
The Elektrovertz
PSY TRANCE :
Avalon
Sonic Species (Live)
Penta
eclip
Earthling
hypnotize
Govinda x Arjuna
Gaotika
Starling
Nitin
Shivadelic
Starlab
Audiogramme
VISUALS BY :
Dark Room
Wolves
Harish + Skam
Piku
HOUSE/ TECHNO :
sasha
Jamie Jones
Damian Lazarus
Eelke Kleijn
Oliver Dollar
egbert
Francesca Lombardo
Ibellini
Blot
Kohra
Jitter
Vinayak^a
SeQu3l
Folic State
Bullzeye
Ajmal
Qwiver
Diatonik
Arsh
LIVE :
Alo Wala
Hollaphonics
Dualist Inquiry Band
Big City Harmonics
Elvis Lobo Project
Tribal Flora
Madboy / Mink
Ox7gen
Pippin
MC :
MC Haits
MC Roga
Tara D’Souza
Watch Shailendra Singh’s keynote address
at IMS Asia-Pacific 2016, Shanghai
Shailendra Singh represents India, Sunburn and Guestligt4Good, while giving the keynote address at the International Music Summit Asia-Pacific, held in Shanghai, China 2016.
New Page
New Page
The Inceptor’s Finale
If you can dream it, you can do it.
“Sunburn was just a collective daydream, until we made it a reality. In 2007, we just wanted to throw one bad-ass EDM party on a picture perfect, Goan beach. There were no thoughts of tomorrow, or of what might happen the next year. Dec 27th and 28th, 2007, were the reason and the reward. No one expected that eight seasons down the line, we would have racked up a collective count of 1462 events - not just across the length and breadth of India, but also overseas.
All of the credit goes to you. Each and every one of you Sunburners. Our citizens of Planet Sunburn. The success of Sunburn is yours. You have consistently inspired and motivated Team Sunburn and me. You are like the strongest magnet in the world, pulling us to do more, to do it bigger, to do it better. How else can I explain the historic rise of Sunburn from a single festival to the largest youth lifestyle brand in India and on to the largest festival brand in Asia, in just eight short years?
From a simple two-day beach festival, to a full season of Sunburn City Festivals, Campus Tours, Reloads and Arenas? It was because of your unconditional love and support.
In many ways, Sunburn Season 7 was the pinnacle for me. Standing in the middle of our Vagator venue, watching the madness and mayhem, I knew that I was witnessing the culmination of a 7 year love cycle of Sunburn. Sunburn Goa 2013, Day 3, was incredibly difficult for me. I wanted nothing more than to celebrate this ultimate climax. I wanted to stand in the middle of the pulsating, throbbing crowds at the Dance Temple stage and absorb the blessings from the universe. From the collective power of the Sunburn community. From that which we had created.
I wanted to give thanks for the opportunity that had been afforded to me, and appreciate myself for grabbing that opportunity and accomplishing something completely awesome. Not just for Sunburn, not just for Percept, but for India. Under my watch, Sunburn went from a small, home-grown intellectual property, to a dominant force in the world of electronic dance music. We put India on the world map as a music tourism destination. I wanted the freedom to just Live. Love.Dance. for that moment, in observance of it all.
But I lost that moment. I had to make sure that the festival closed promptly at 9:55pm, to avoid police action. I had to make sure that the MIPs were properly escorted to their respective vehicles. The Sunburn team neededn to be gathered, congratulated and thanked. Then they, and the remaining MIPs and VVIPs and VIPs, needed to be escorted and treated to dinner. Hugs needed to be randomly distributed, champagne was supposed to be poured on selective heads, and the typical questions needed to be answered - ‘Where’s the afterparty?’/ ‘How are we getting there?’/ ‘Who else is going to be there?’/ ‘Will it be good?’
It was only on that ‘morning after’, on Dec 30th, looking out over the Arabian Sea, when I finally got to take a deep breath. I had run the mile that I was destined to run with Sunburn. And I ran it damn well. Sunburn had created history, more than once.
But I am a dreamer. Always have been and always will be. Before Sunburn Goa 2013 was even over, I was already dreaming about the next thing. It was clear in my heart that if I was to continue to dedicate and devote myself to Sunburn or dance music, that it would have to be at the next level. The next incarnation. As a dreamer, I want to find the outer limits of my capabilities.
In order to take Sunburn, dance music, live events, entertainment, the social movement, all of the above or none of the above, to the next level, then I have to challenge myself. I needed to leave my world behind…”
- Shailendra Singh (2015)
That next level was…
