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The Author


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The Author


Shailendra Singh,
Author

Filmmaker Ayan Mukherjee launches Shailendra Singh's The True Story of Sunburn at Crossword Bookstore Mumbai 2014

Indian filmmaker Ayan Mukherjee launches Shailendra Singh’s The True Story of Sunburn book at Crossword Bookstore; Mumbai, 2014

 
 

Everything he’s ever done, has started with a story.

Shailendra Singh became the HT-Nielsen #1 bestselling author in India within 45 days of his literary debut. He was nominated for the Crossword Most Popular Book of the Year Award. He has published three books - on life, on survival, on the inside story of building Asia's largest music festival.

In 2026, he launched his first self help book and with two more books launching later in the year - including his debut work of fiction published by Westland, India's most respected literary publisher - this storyteller is just getting started.

 
 
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The Perception Game


The Perception Game


The Perception Game

by Shailendra Singh & Mahendra Jakhar
HarperCollins Publishers
August 2026

 
 
 
 

'As the bus reached the disputed area between the states of Maharashtra and Karnataka, a group of rioters stopped it.

They attacked the bus with sticks and stones, smashing the windowpanes and glasses. A few of the men barged in and started to snatch wallets, watches and jewellery. Kamla held on to Sikandar and was ready to remove her gold earrings and necklace, but one of the men ripped the earring, tearing her ear, and snatched away the gold necklace, rings and watch. Blood gushed out of her ear, spilling over her neck and saree.'

For six-year-old Sikandar, who flees with his family from riot-torn Belgaum, the glitzy early-1970s' Bombay is the perfect setting to expand his wings. A chance meeting with an underworld don changes Sikandar's life. In the course of the roller-coaster ride that ensues, involving politics, the underworld, Bollywood, fashion, cricket stars, power brokers in New Delhi, billionaire businessmen, top CEOs, famous astrologers, drug-fuelled parties and family drama, he ends up at the pinnacle of the entertainment and celebrity-management industry in India.

Who was this Gatsby-like character who shook Bombay's entertainment world? What made the media label him 'The Wolf of Entertainment'? Why did his friends call him a possessed man who never slept? What was the dark secret behind his success? The Perception Game takes you on Sikandar's incredible journey, where reality appears stranger than fiction and every successful move must be made through the valley of failure.

 
 
Rich in cinematic storytelling, The Perception Game is an immersive novel set across the worlds of entertainment, politics, and power.
— HarperCollins, India
 
 
 

Co-Author, Mahendra Jakhar is a former journalist, currently working as a screenwriter and an author. He has written scripts for feature films such as Manjhi, The Killer and Shagird, as well as for television shows, including CID, Mano Ya Na Mano and Seeta Aur Geeta. He has authored The Butcher of Benares, adapted into the Netflix series Mandala Murders by Yash Raj Films.

 
 
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Self Help = Help Self


Self Help = Help Self


Released in May 2026

 
 

A Self-Help Book That Refuses to Babysit You
This book doesn’t promise to ‘fix’ you. Instead, it calls out the illusions you’ve been hiding behind and challenges you to confront the truth about your own life.

Stop Chasing Success, Start Asking Better Questions
Why does happiness always feel just out of reach? Why do we collect achievements but still feel empty? The book forces readers to rethink the very idea of success.

A Wake-Up Call Disguised as Self-Help
Rather than offering comforting clichés, the book pushes readers to ask uncomfortable questions: Are you truly living—or merely surviving?

Brutally Honest, Deeply Relatable
With irreverent humour and sharp observations, Shailendra Singh dismantles the polite lies we tell ourselves about happiness, ambition, and self-worth.

Interactive and Uncomfortably Insightful
Through bold fill-in-the-blank exercises and reflective prompts, the book makes readers confront their own excuses, habits, and hidden fears.

Because No One Is Coming to Save You
The central message is simple and powerful: self-help works only when you help yourself. This book hands you the mirror—you must do the work.

 
 

select reviews :

“Easily one of the most engaging and practical self-help journals I’ve come across in a long time. The book doesn’t pretend to “fix” you with grand promises or overused motivational clichés. Instead, it pushes you to pause, reflect, and confront yourself honestly—and surprisingly, it does so in a way that feels accessible rather than overwhelming.”
★★★★★ Enakshi J

“Not just a feel-good read, but a ‘ feel real ’ one.”
★★★★★ Priti Chawla

“A must-read for anyone who is ready to rewrite their own narrative.”
★★★★★ Neil White

 
 
 

Pan-Mumbai Book signing Tour - June 16th

 
 
 

Journaling Workshop and book club meet - June 19th
KITAABGHAR, Andheri

 
 
 
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Coming in 2026


Coming in 2026


 

Coming Next in 2026

Shailendra Singh’s second work of fiction,
published by Westland.


"A kind of character that you've never seen before."


Fiction · Drama · Second Half 2026
Title and cover reveal coming soon.

Shailendra Singh debut fiction novel coming 2026 — published by Westland Publishers India
 
Westland Publishers — publisher of Shailendra Singh's debut fiction novel 2026
 
 
 
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F?@k Knows


Shailendra Singh’s debut book, F?@k Knows, became an HT-Nielsen #1 bestseller within 45 days of release. Released through Rupa Publications in 2013, the book was nominated for the Crossword Most Popular Book of the Year.

F?@k Knows


Shailendra Singh’s debut book, F?@k Knows, became an HT-Nielsen #1 bestseller within 45 days of release. Released through Rupa Publications in 2013, the book was nominated for the Crossword Most Popular Book of the Year.

F?@k Knows by Shailendra Singh reaches number 1 on the HT-Nielsen Non-Fiction Top 10 bestseller list 2013

F?@k Knows reaches #1 on the HT-Nielsen Non-Fiction Top 10 list, just 45 days after release. Hindustan Times, 2013.

 
F?@k Knows book cover — Shailendra Singh, published by Rupa Publications 2013, HT-Nielsen #1 bestseller
 

F?@k Knows

Non-Fiction · Self-Help · Humour
Rupa Publications · 2013 · ISBN 978-8129123886

Are you truly happy? Are you on the right track? If your answer is F?@k Knows — this is your book. India's most unconventional self-help manual tells you how to find yourself, follow your heart and live life entirely on your own terms. Raw, funny, in-your-face and completely honest. Written after the loss of his father, and a near-death experience, that made Shailendra Singh question everything he thought he knew about success.

 
 
 

⭐ HT-Nielsen #1 Bestseller — within 45 days of publication

⭐ Crossword Most Popular Book of the Year — Nominee, 2013

⭐ Available internationally — India, UK, USA, Germany

 
 
 

 

Excerpt from F?@k Knows

Disclaimer:

Any resemblance to persons living or dead is totally intentional. For those dead, I’m sure it won’t be a problem, for obvious reasons. For those living, please don’t mind that I have used your real name and, in one case, your phone number (People really won’t believe I did all this shit! Back me up, Asif!).

Everything that I have written about is totally true and absolutely happened. Except for the story about my Uncle in Shamli. And, of course, the story about Ganesha. I made those up. And I may have based the story about Ayjaz on an old folktale I heard somewhere. But, other than that, everything is true and accurate. I swear on my Uncle in Shamli.

 
 

 
Pritish Nandy tweet endorsing F?@k Knows by Shailendra Singh — could not stop laughing
 

“Couldn’t stop laughing as I read the 1st few pages of F?@K Knows, autobiography of @ShailendraS7 masquerading as a life guide. Brilliant shit!” Tweet from Pritish Nandy.

 
 
 

As written about in
Times of India | Business Standard | Hindustan Times | DNA India | Midday and more…

Post Noon newspaper review of F?@k Knows by Shailendra Singh — September 2013

“Some f?@kin’ good work. This could be one of the few self-help books one could be persuaded to pick up.” Post Noon, Sept 2013.

 

Also available at Waterstones UK and Barnes & Noble USA

 
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F?@k Knows Dead or Alive


F?@k Knows Dead or Alive


F?@k Knows Dead or Alive by Shailendra Singh featured in Times of India January 2019
 

F?@k Knows -
dead or alive

Non-Fiction · Self-Help · Humour
Rupa Publications · 2018 · ISBN 978-9353041182

The follow-up to India's #1 bestseller. Does the F?@k Knows Baba follow his own advice? What does he see when he looks in the mirror now? Bolder, wilder and just as brutally honest as the original — Dead or Alive picks up where F?@k Knows left off and goes further than you might expect.

 
 

After the phenomenal success of his first book F?@K Knows, the entertainment maverick turned social entrepreneur is still not reverting to the phrase “God Knows”. Instead he is back with some more ‘Fs’ in his life with F?@K Knows: Dead or Alive. With the same honesty and humour, he sets out to share his latest trials and good fortunes and weighs in on some of the more universal maladies of our times by gazing back in his life and answering the questions: “What does he see when he looks in to the mirror now?” “What is it like to be the prostitute, the pimp and run the whorehouse at the same time?” “What’s it like to live with the mother of all mothers?” “Is social media really that social?” “Is there any hope for the ‘wired up’ generation?” “Does God have the best PR company?”

 
 

 
F?@k Knows Dead or Alive by Shailendra Singh featured in Times of India January 2019

“In this book, Shailendra doesn’t shy away from discussing the challenges he faced in his personal life.” F?@k Knows : Dead or Alive featured in the Times of India, January 2019.

 
 

 
 
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True Story of Sunburn Book


True Story of Sunburn Book


The True Story of Sunburn book cover — Shailendra Singh, Embassy Books 2014, about founding Asia's largest music festival

The True Story of Sunburn

Non-Fiction · Music · Entrepreneurship
Embassy Books · 2014 · ISBN 978-9383359738

The inside story of how one man's experiment on a Goan beach became Asia's largest music festival and the world's 3rd largest dance music event. Backstage confessions, behind-the-scenes revelations, and the real story of what it took to build Sunburn — told by the only man who was there for every moment of it. Essential reading for anyone who loves music, business or both.

⭐ India's first live book

⭐ By the Inceptor of Sunburn — Asia's #1 Music Promoter

 
 

 
 
The True Story of Sunburn by Shailendra Singh reviewed in New India Express November 2014

“Shailendra wants to inspire the younger generations through the True Story of Sunburn.” New India Express, Nov 2014. Read Article →

Shailendra Singh with The True Story of Sunburn book — founder of Sunburn Asia's largest music festival
 
World number 1 DJ Hardwell endorses The True Story of Sunburn book by Shailendra Singh

World #1 DJ Hardwell shares the love for Shailendra Singh’s True Story of Sunburn book.

 

Out of print. Available on select second-hand book platforms — search by title.

 
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On Writing


On Writing


 

On Writing

Everything he has ever built started with a story.

Every ad campaign, every intellectual property, every new startup that met a demand that the market didn’t even know existed yet, started with an idea that refused to stay silent. Something that needed to find its way out into the world. For Shailendra Singh, writing is not a separate pursuit from filmmaking, or entrepreneurship, or music. It is the same impulse expressed through a different instrument.

He calls himself an expressionist. Not in the art-historical sense - but in the most literal one. When an idea arrives, the only question is what form it demands. Sometimes it becomes a film. Sometimes a festival. Sometimes a business. And sometimes - when the idea is too personal, too interior, too precise to be anything else - it becomes a book.

F?@k Knows was that kind of idea. It didn't begin as a book. It began as a reckoning – the loss of his father and a resulting a near-death experience that put the purpose of entire life into perspective. The book wrote itself out of that moment. Raw, funny, in-your-face — because that is the voice that he hears inside his own head.

The True Story of Sunburn was different. That was an archive - the urgent need to capture something that redefined India and archive it with the hopes of inspiring the new, young India to dream big and execute those dreams. One man. One beach. One experiment that became Asia's largest music festival. Shailendra Singh did that, and it was his story to tell.

This is what storytelling is, at its core - the human need to make sense of experience by shaping it into something others can recognise. It is the oldest communication technology we have. The story told around the fire. Every industry Shailendra Singh has built has been, at its foundation, a storytelling machine. Percept told the stories of brands. Sunburn told the story of a generation finding itself through music. The films told the stories of India to India - and increasingly, to the world.

In books, the story is the most direct.

With three new books arriving in 2026 — including his debut work of fiction, published by Westland — the expressionist is simply finding new forms for ideas that have always been there.

The medium changes. The impulse never does.

 

 Shailendra Singh is also the writer and director of multiple films, including the black and white, Marathi drama, Ladoo - currently submitted to the Cannes Film Festival.