The True Story of Sunburn

The 3rd largest dance music festival in the world…

and the second ever intellectual property exported from India, started as a small experiment on a Goan beach. At the turn of the millenium, 553 million Indian youth under the age of 25 had just three choices for entertainment - cricket, Bollywood or retail shopping. Shailendra Singh, Jt MD of Percept Ltd, knew they needed a better choice and so he built it - of the fans, for the fans, by the fans.