2,000 AWARD WINNING AD CAMPAIGNS
Some of us are born explorers, some of us are born inventors, but only a handful of us can be branded as innovators.
In the early years of Percept Advertising, Shailendra’s success came from analyzing global advertising published in international magazines and adapting these trends to suit Indian customers. Innovation was the name of the game, but the key ingredient in the formula for success was an acute understanding of the Indian consumer.
Within a few short years, this small advertising agency became India’s leading homegrown communications group, producing over 2,000 award winning ad campaigns for some of the best known Indian and multinational clients.
“The single most important factor that Percept brought to the table for Hero Honda is the emotional connect with the customer. With Shailendra’s ‘Desh Ki Dhadkan’ campaign, we managed to go beyond the functional aspects of the product and connect with the consumer emotionally.”
Celebrities who have debuted in front of Percept's cameras:
Aishwarya Rai Bipasha Basu Lara Dutta
Sushmita Sen Hrithik Roshan Karan Johar
Boris Becker Lalit Modi Saurav Ganguly
Kapil Dev Yuvraj Singh